We've been lamenting how Olympus makes superb gear, well thought out, gentle and genteel, with a flair for breaking out of conservatism. But in many instances, the relevant marketing efforts in each country, well, they can't market for nuts. Really. I had a look at YouTube and these are the ad styles that I would pick. It's very hard to establish a hunger to want to buy your product in 30 seconds - priming the public on tech supremacy is just, well, ineffective. So don't. Establish the need some other way.
Give it to an Idol to show
(and for heavens sake, not Kevin Spacey spouting grumpy old negatives - Kevin himself is better than that)
Lifestyle - make it look easy
Talk Straight but twist it with the incongrouous
Monday, June 27, 2011
Sunday, June 5, 2011
Behind the Scenes: Making the Amazing Olympus PEN E-PL1 TV Ad
Beginners continually ask whether they can shoot video with new DSLR and ILC-M (Interchangeable Lens Cameras - Mirrorless) - whether the camera can do this or that, autofocus this or that.
Good video is not about the camera. Look at the effort (script, assistants, salaries, lighting, makeup, resources and crew) that go into a high quality video clip and the gear that they use (which dwarfs the actual decision of "which is the best camera"). And the editing skills.
The actual short video clip looks soooooooo simple and easy but there's heaps of skill, money and work behind this video shooting.
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